DreamHack, the largest e-sports company in Scandinavian Europe, and a leader in the industry, has been bought by Modern Times Group. DreamHack is responsible for some of the largest and well-attended digital festivals, e-sports leagues, championships and tournaments in the globe.
DreamHack has been in the business for two decades and some of the events it has hosted in the recent past include; The Dream-League International for Dota 2 players and The Dream-Hack Open European eSports Championship. These are live events that take place across Europe.
According to the company’s management, MTG acquired 100% of DreamHack at a value equivalent to 28 million US Dollars. As of the year ending 2014, DreamHack generated sales worth 8 million US Dollars. Things are looking up and this value is expected to double by the end of 2015.
Jørgen Madsen Lindemann, MTG President and CEO, believes that the recent acquisition of DreamHack boosts their efforts to make a mark in the e-sports gaming industry as well as compliment their other investments in ESL and gaming networks. He acknowledges the excellent work done by the DreamHack over the years and only hopes that they can be a valuable addition to the team.
Lindemann also believes that e-sports is right at the epi-center and is the heart and soul of digital video entertainment ecosystem – something that his team clearly wants to be a part of. Banking on the already existing huge following, MTG hopes to incorporate strategies that will attract even larger audiences across the globe.
According to Marcus Lindmark, CEO of DreamHack, MTG’s investment consolidates DreamHack’s position globally and accelerates global expansion. He believes that the last couple of years of close cooperation with MTG has only served to solidify their relationship and with the experience, qualifications, resources and connections of the team; they will be a force to recon with in the e-sports gaming industry.
MTG has been investing millions of dollars in eSports and video game media lately. Just a few months back, the company bought a 74% stake in ESL – the largest e-sports company in the world. It has also bought stakes in multi-channel networks such as Zoomin and Splay. The company is evidently shaking things up in the gaming industry.